The power of press releases
Discover the power of press releases and the benefits they can bring your business – often free of charge! You’ll also find a link to sign up a my FREE webinar on Friday 20 March 2026 at 12 noon.
Tag: copywriting
Sweet 17…almost two decades in the freelance copywriting world
My latest blog looks back on my 17 years as a freelance copywriter and how things have changed in almost two decades.
Recipe creation: food + writing (what’s not to love?)
Why I love creating and adapting recipes, plus a recipe of my own for Cheat’s Moussaka.
Your copywriting questions answered
In this blog, I answer some of the questions about copywriting that people are asking online.
Tone of voice – what is it and why does your business need it?
Find out what tone of voice is and why how you speak and write to your target audience is a crucial part of your overall business brand.
Hilarious headlines
Ever seen a headline that makes you look twice before you grasp its ‘real’ meaning? Let’s look at some examples.
Why less can be more (sometimes MUCH more) when it comes to ad copywriting
Less is often more when it comes to ad copywriting – and this blog explains why, using an award-winning TV ad as an example.
The hardest thing I’ve ever written
(And why you don’t always need to hire a copywriter ‘with experience in X, Y and Z’) For the last few years, […]
Off the Peg Power Hours
What on earth are Off the Peg Power Hours, I hear you cry? Well, basically they’re Power Hours that are ready-made. My […]
Will you be using Google Bard?
If you haven’t heard of Google Bard yet, you soon will. It’s Google chatbot, which has been in development for some time […]