Tone of voice – what is it and why does your business need it?
Find out what tone of voice is and why how you speak and write to your target audience is a crucial part of your overall business brand.
Category: Copywriting
Hilarious headlines
Ever seen a headline that makes you look twice before you grasp its ‘real’ meaning? Let’s look at some examples.
Why less can be more (sometimes MUCH more) when it comes to ad copywriting
Less is often more when it comes to ad copywriting – and this blog explains why, using an award-winning TV ad as an example.
The hardest thing I’ve ever written
(And why you don’t always need to hire a copywriter ‘with experience in X, Y and Z’) For the last few years, […]
My copywriting journey
Rewind to summer 2008 and I was facing my fourth redundancy in six years. After abortive starts in the banking, pharmaceutical and (of all things) plastic model horse sectors, I’d had enough of the corporate world. At the time, I was an Operations & Marketing Manager so, when I decided to go for broke and become a freelancer, I had two choices: operations or marketing.
A few pet copywriting hates
Some of my persona; no-nos when it comes to bad copywriting habits (in my opinion!)
Boost your blog writing skills
5 simple steps to boost your blog writing skills if you’d like to start writing blogs and articles for your business.