content writing - Black & Write

July 2, 2024July 2, 2024Copywriting, Training, mentoring & coaching

Tone of voice – what is it and why does your business need it?

Find out what tone of voice is and why how you speak and write to your target audience is a crucial part of your overall business brand.

March 19, 2024April 23, 2024Copywriting

Hilarious headlines

Old font text on a textured paper background with a fountain pen

Ever seen a headline that makes you look twice before you grasp its ‘real’ meaning? Let’s look at some examples.

December 8, 2023April 25, 2024Copywriting

The hardest thing I’ve ever written

(And why you don’t always need to hire a copywriter ‘with experience in X, Y and Z’) For the last few years, […]

June 2, 2023April 22, 2024Training, mentoring & coaching

Off the Peg Power Hours

What on earth are Off the Peg Power Hours, I hear you cry? Well, basically they’re Power Hours that are ready-made. My […]

May 16, 2023May 25, 2023AI & technology

Will you be using Google Bard?

If you haven’t heard of Google Bard yet, you soon will. It’s Google chatbot, which has been in development for some time […]

May 7, 2023May 11, 2023Copywriting

Rewind to summer 2008 and I was facing my fourth redundancy in six years. After abortive starts in the banking, pharmaceutical and (of all things) plastic model horse sectors, I’d had enough of the corporate world. At the time, I was an Operations & Marketing Manager so, when I decided to go for broke and become a freelancer, I had two choices: operations or marketing.

March 3, 2023March 6, 2023Copywriting