Tone of voice – what is it and why does your business need it?
Find out what tone of voice is and why how you speak and write to your target audience is a crucial part of your overall business brand.
Tag: Black & Write
Meet Mittens – the amazing death-defying cat
Meet Mittens – a truly remarkable death-defying cat who, after being diagnosed with a terminal illness aged 8 is still with us 7 years later.
Why less can be more (sometimes MUCH more) when it comes to ad copywriting
Less is often more when it comes to ad copywriting – and this blog explains why, using an award-winning TV ad as an example.
The hardest thing I’ve ever written
(And why you don’t always need to hire a copywriter ‘with experience in X, Y and Z’) For the last few years, […]
Off the Peg Power Hours
What on earth are Off the Peg Power Hours, I hear you cry? Well, basically they’re Power Hours that are ready-made. My […]
The trials and tribulations of a trainer
As mentioned in my copywriting journey blog, I decided to branch out into training and coaching around 10 years into my freelancing […]
My copywriting journey
Rewind to summer 2008 and I was facing my fourth redundancy in six years. After abortive starts in the banking, pharmaceutical and (of all things) plastic model horse sectors, I’d had enough of the corporate world. At the time, I was an Operations & Marketing Manager so, when I decided to go for broke and become a freelancer, I had two choices: operations or marketing.