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Tag: advertising copywriting

January 30, 2024March 19, 2024Copywriting

Why less can be more (sometimes MUCH more) when it comes to ad copywriting

The Samaritans TV ad - foot and mouth, 2001

Less is often more when it comes to ad copywriting – and this blog explains why, using an award-winning TV ad as an example.

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Recent Posts

  • Recipe creation: food + writing (what’s not to love?)
  • Your copywriting questions answered
  • FREE webinar – Handling negative situations online
  • Tone of voice – what is it and why does your business need it?
  • Meet Mittens – the amazing death-defying cat

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