Our approach to copywriting
At Black & Write, our copywriting process begins with communication and understanding.
We want to get to know you, your company and the product or service that you want us to write about. We want to know what you hope your copy will achieve and who'll be reading it. There may be other areas we need to discuss too, such as what your competitors are up to. And if any research outside your company is required, we'll take care of it. It’s all part of the service.
When – and only when – we have a full understanding of your needs will we get to work on your copy. And when we've written it to your satisfaction, our job is done. Or maybe not – take a look at our One Stop Shop of value-added services which can save you the time and hassle of finding suitable suppliers.
Like most copywriting services, we've found ourselves working more in some industries than in others. This has given us in depth knowledge and expertise in certain business sectors, including:
- Energy and the environment
- Accountancy and finance
- Further education
- Toys and collectibles.
So if your business falls into one of these categories, we'll be off to a flying start. But if it isn't, don't worry - we'll take the time to learn and understand about your business and its aims before we start writing for you.
Benefits we can offer
• Increased sales
• Higher response and enquiry rates
• Raised company profile
• Better customer communications
• Enhanced credibility
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What our clients think
"Faye has been an attentive and responsive copywriter and researcher. She has responded to a variety of tasks in an inventive and timely manner whilst understanding highly varying levels of briefing instructions. Her client manner is exemplary."
Colin Ball, Cheselden Continuing Care
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